Privacy policy
At PureBite, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, subscribe to our communications, or interact with our services.
By using the PureBite website, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We may collect information that you voluntarily provide to us, as well as certain information that is automatically collected when you use our website.
Personal Information
Depending on how you interact with PureBite, we may collect:
- Full name
- Email address
- Phone number
- Billing and shipping information
- Account information
- Order and purchase details
- Product preferences
- Information submitted through contact forms
- Newsletter subscription information
- Reviews, feedback, and other information you voluntarily provide
Payment Information
When you place an order, payment information may be processed through secure third-party payment providers. PureBite does not necessarily store complete payment card information on its own systems.
Automatically Collected Information
When you browse our website, certain technical information may be automatically collected, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referral sources
- Website interactions
- General location information
How We Collect Your Information
We may collect information when you interact with our website or services, including when you:
- Create or use an account
- Place an order
- Subscribe to our newsletter
- Submit a contact or enquiry form
- Submit a product review
- Participate in promotions or campaigns
- Interact with our website or advertisements
- Browse our website using a computer, tablet, or mobile device
How We Use Your Information
PureBite may use your information for legitimate business purposes, including:
- Processing and fulfilling orders
- Processing payments
- Arranging shipping and delivery
- Managing customer accounts
- Providing customer support
- Responding to enquiries
- Sending order confirmations and updates
- Sending promotional communications where permitted
- Improving our products and services
- Improving website functionality and user experience
- Understanding customer preferences
- Preventing fraud and unauthorized activity
- Maintaining website security
- Complying with applicable legal requirements
Marketing Communications
If you choose to subscribe to PureBite communications, we may send you information about new products, flavours, promotions, special offers, healthy-snacking content, and other updates.
You can unsubscribe from promotional communications at any time by using the unsubscribe option included in the relevant communication.
Transactional communications, including order confirmations, shipping updates, and important service notifications, may still be sent when necessary.
Cookies and Similar Technologies
PureBite may use cookies and similar technologies to improve website functionality, understand visitor behaviour, remember preferences, and provide a better browsing experience.
Essential Cookies
Some cookies are necessary for essential website functions such as shopping cart functionality, account features, and checkout processes.
Analytics Cookies
Analytics technologies may help us understand how visitors use our website, which pages are popular, and how we can improve our website.
Advertising Cookies
We may use advertising and tracking technologies to measure campaign performance and provide relevant marketing content where permitted.
Third-Party Services
PureBite may work with trusted third-party service providers to operate and improve our online store. These providers may process information on our behalf for specific business purposes.
- E-commerce and website hosting services
- Payment processing providers
- Shipping and delivery providers
- Website analytics services
- Email and marketing platforms
- Customer support tools
- Fraud prevention and security services
- Advertising and social media platforms
When We Share Your Information
PureBite does not sell your personal information as part of its ordinary business operations.
We may share information with trusted service providers or authorities when reasonably necessary for purposes such as:
- Processing and delivering orders
- Processing payments
- Providing customer service
- Operating and maintaining our website
- Preventing fraud or security threats
- Managing marketing and analytics services
- Meeting legal or regulatory requirements
- Protecting the rights, property, or safety of PureBite and others
International Data Transfers
Some of our technology, payment, hosting, analytics, advertising, or other service providers may process information in countries other than the country where you live.
Where personal information is transferred or processed internationally, appropriate measures will be taken where required by applicable privacy laws.
How We Protect Your Information
We take reasonable measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business records, resolving disputes, preventing fraud, and meeting applicable legal requirements.
When personal information is no longer required, we may securely delete, anonymize, or de-identify it where appropriate.
Your Privacy Rights
Depending on where you live and which privacy laws apply to you, you may have certain rights relating to your personal information.
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Object to certain uses of your information
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Request information about how your data is processed
Children's Privacy
Our website is intended for general audiences and is not specifically directed toward children. We do not knowingly seek to collect personal information from children where doing so is prohibited by applicable law.
Third-Party Websites
Our website may contain links to third-party websites, platforms, or services. These websites operate independently from PureBite and may have their own privacy policies.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
Social Media
PureBite may use social media platforms and related features to communicate with customers and promote products. Interactions with social media platforms are subject to the privacy policies and terms of those platforms.
Accuracy of Your Information
We aim to keep personal information accurate and reasonably up to date. If you believe information associated with your account or interactions with PureBite is inaccurate, you may request that it be corrected.
Privacy Complaints
If you believe that your personal information has been handled in a way that is inconsistent with this Privacy Policy or applicable privacy requirements, you may submit a privacy complaint through the customer support options available on the PureBite website.
Changes to This Privacy Policy
PureBite may update this Privacy Policy from time to time to reflect changes to our business practices, website features, technology, legal requirements, or privacy practices.
When changes are made, the updated version will be published on this page with a revised effective date.
Your Privacy Matters
PureBite is committed to handling customer information responsibly and transparently. We aim to provide a safe, trustworthy, and enjoyable shopping experience while respecting your privacy.
Last Updated: August 2026